SirajPower’s 2025 Blitz for Middle East Solar Dominance
SirajPower’s 2025 Solar Partnership Blitz: A Masterclass in Middle East Market Dominance
Industry Adoption: SirajPower’s Evolution from Solar Specialist to Integrated Decarbonization Leader
Between 2021 and 2024, SirajPower cemented its position as the UAE’s leading distributed solar energy provider by perfecting a high-velocity commercial model. The company focused on fully financed, turnkey solar lease agreements for commercial and industrial (C&I) clients, eliminating upfront capital costs and making solar adoption an operational expenditure decision. This strategy proved highly effective, building a portfolio exceeding 100 MWp by early 2022 through partnerships with major entities like Al Shirawi Group (7 MWp) and Lulu Group. The period’s critical inflection point was not technological but strategic: the late-2023 agreement for a landmark investment of up to $400 million from BlackRock, followed by the March 2024 consolidation of SirajPower, energy efficiency firm Taka Solutions, and mobile battery venture HYPR Energy into the integrated decarbonization platform, Positive Zero. This transformed the company from a pure-play solar developer into a holistic energy solutions provider, resolving a key strategic vulnerability.
Entering 2025, SirajPower, now operating as the generation arm of Positive Zero, has leveraged this new structure and financial firepower to accelerate its commercial activities dramatically. The change is evident in the scale and strategic nature of its partnerships. While the core offering remains distributed solar, the deals are larger and more comprehensive, targeting flagship clients across diverse sectors. Landmark agreements like the 12.7 MWp deal with GEMS Education, the UAE’s largest in the education sector, a 15-year, 5 MWp Power Purchase Agreement (PPA) with ADNEC Group, and a 10 MWp expansion with Lulu Group demonstrate an ability to lock in long-term, high-capacity contracts. This shift from securing individual projects to forging large-scale, multi-site energy partnerships signifies a new level of market maturity and an aggressive execution of its “decarbonization-as-a-service” mandate.
Table: SirajPower’s Strategic Funding and Capital Injections
| Partner / Project | Time Frame | Details and Strategic Purpose | Source |
|---|---|---|---|
| Credit Facility | Jan 2025 | A US $50 million credit facility structured by The Arab Energy Fund (TAEF) to support the expansion of SirajPower’s rooftop solar PV portfolio and its growth as an energy efficiency provider. | TAEF Green Investment Projects | ESG Considerations |
| Growth Equity Investment | Dec 2023 | BlackRock’s Diversified Infrastructure group agreed to invest up to $400 million in Positive Zero, SirajPower’s parent company, to fuel rapid growth in the UAE and other GCC countries and support its integrated “decarbonization-as-a-service” model. | BlackRock to invest up to $400m in UAE’s decarbonisation … |
| Portfolio Debt Financing | Feb 2021 | SirajPower secured a $50 million portfolio debt financing from APICORP (now TAEF) to expand its portfolio of distributed solar projects across the Middle East and enhance its offerings for commercial and industrial clients. | UAE solar energy provider achieves 100MWp portfolio for … |
Table: SirajPower’s Key Solar Partnerships and Commercial Agreements
| Partner / Project | Time Frame | Details and Strategic Purpose | Source |
|---|---|---|---|
| Green Coast Real Estate | May 2025 | Extended collaboration to install a new solar rooftop and carport system at a warehouse facility. Capacity was not disclosed, indicating a focus on deepening relationships with existing partners. | Opinion – The Solar Shift: How Offices, Factories, And … |
| Euro Motors (Bahrain) | May 2025 | A 2.7 MWp solar rooftop and carport project for the luxury automotive group in Bahrain, demonstrating sector-specific penetration and continued expansion in the Bahraini market. | Alzayani Investments’ Euro Motors Partners with Positive … |
| AW Rostamani Group | May 2025 | Expanded partnership with a sixth agreement, bringing the total installed capacity for the conglomerate to 2.7 MWp across six facilities in Dubai. | AW Rostamani Group Reaches 2.7 MWp Solar Capacity … |
| Lulu Group | Mar 2025 | A 10 MWp agreement to install solar rooftop systems at key retail locations, as part of the retailer’s broad sustainability strategy. | The GCC’s largest home-grown retail champion. |
| GEMS Education | Mar 2025 | A landmark deal for nearly 12.7 MWp of solar capacity across 23 schools, marking the largest solar initiative in the UAE’s education sector and a significant high-profile win. | GEMS signs biggest solar energy deal in UAE’s education … |
| Oasis Malls | Mar 2025 | Installation of a 0.5 MWp solar system at Oasis Mall Dubai, showcasing penetration into the mid-size retail space. | Building a Greener Future: Sustainability at Oasis Malls |
| ADNEC Group | Jan 2025 | A 15-year Solar Power Purchase Agreement (PPA) to install a 5 MWp solar system at the Abu Dhabi National Exhibition Centre, securing a long-term revenue stream with a major government-related entity. | ADNEC Group signs Solar Power Purchase Agreement with … |
| Landmark Group | Dec 2024 | Continued partnership where SirajPower provides 67% of the retailer’s 10.4 MWp total solar capacity, offsetting 2,485 metric tons of CO2 annually. | Landmark Group Empowers a Sustainable Future, … |
| Tamimi Energy (Saudi Arabia) | Mar 2024 | A strategic joint venture formed by parent company Positive Zero to enter the high-growth Saudi Arabian C&I solar market, partnering with a major local industrial player. | Positive Zero and Tamimi Energy Join Forces to Support … |
| Emirates NBD | Dec 2023 | A 1.2 MWp solar installation across two locations for the major bank, announced at COP28 to highlight alignment with national sustainability goals. | Emirates NBD Forms a Strategic Partnership with … |
| Riffa Views (Bahrain) | Nov 2023 | A 25-year, 1.6 MWp solar lease agreement with a residential development, marking a key entry into the Bahraini real estate sector. | Riffa Views inks 25-year solar lease deal with SirajPower |
| Al Ghurair Properties | Oct 2023 | A 21-year solar lease partnership to generate 17 GWh of clean energy, securing another long-term contract with a major UAE real estate group. | Al Ghurair seals 21-year solar lease deal with SirajPower |
| Al Shirawi Group | Apr 2021 | A major partnership with the industrial conglomerate, starting with a 7 MWp rooftop installation for Emirates Printing Press, demonstrating the ability to serve large industrial clients. | SirajPower announces major solar partnership with Al Shirawi … |
Geography: SirajPower’s Strategic Expansion from the UAE to the Broader GCC
Between 2021 and 2024, SirajPower’s geographic footprint was heavily concentrated in its home market of the UAE, where it secured its market leadership in the C&I solar sector. Projects with clients like Al Shirawi Group, Meydan Group, and Emirates NBD were centered in Dubai and Abu Dhabi. A notable shift occurred in late 2023 with the announcement of two key deals in Bahrain: a 25-year lease with Riffa Views and a 10 MWp agreement with Lulu Group. This marked the company’s first significant, concrete expansion outside the UAE. The period concluded with a major strategic move: the March 2024 formation of a joint venture with Tamimi Energy, explicitly designed as a vehicle to penetrate the massive, high-potential market of Saudi Arabia.
From 2025 onwards, this expansion strategy has moved from planning to execution. While the UAE remains the core revenue engine with large-scale projects like the 12.7 MWp GEMS Education deal, the company is actively deepening its presence in new territories. The May 2025 agreement with Euro Motors for a 2.7 MWp project in Bahrain validates its momentum in that market, diversifying its client base from retail and real estate into the automotive sector. Critically, the strategic intent for Saudi Arabia is now being activated, with the company’s participation in the “Cleantech Alliance for KSA” in August 2025 signaling a proactive push to secure its first projects in the Kingdom. Furthermore, the mention of a potential 700 MW utility-scale plant in Qatar via its joint venture, Siraj Power Energy, points to a new and ambitious geographic and operational frontier beyond its established distributed generation model.
Technology Maturity: SirajPower’s Shift from Core Solar to Integrated Solutions
In the 2021-2024 period, SirajPower’s technological focus was on the commercial scaling of proven solar PV technologies. Its primary offering—turnkey solar rooftop and carport systems under a leasing model—was a commercially mature solution deployed across over 100 MWp of projects. Technological innovation was centered on application and business models rather than hardware. This included the 2023 launch of SOLAR+DIESEL+BATTERY hybrid solutions for off-grid clients like Cleanco Waste Treatment, demonstrating an ability to customize established technologies for new use cases. A more significant development was the 2022 launch of HYPR Energy, a venture into mobile on-demand battery storage, representing an early-stage diversification into energy services beyond fixed generation. The period culminated in the strategic consolidation into Positive Zero, which repositioned its mature solar technology as one component of a broader, integrated service offering.
Since the start of 2025, the focus has been on the aggressive commercial deployment of this mature technology portfolio, fueled by substantial funding. The data does not indicate the launch of new proprietary technologies. Instead, it shows the scaling of existing solutions to an unprecedented degree, evidenced by large-capacity projects like the 12.7 MWp GEMS Education deal and the 5 MWp ADNEC Group PPA. The maturity is now reflected in the financial and contractual sophistication of its projects—long-term PPAs and complex multi-site rollouts are now standard practice. The mention of leveraging digital optimization tools like O-Insights signals a focus on maximizing the efficiency of its rapidly growing asset base. The most significant future-facing technological signal is the potential involvement in a 700 MW utility-scale project in Qatar, which would represent a major leap from distributed C&I deployment to the management of large-scale power infrastructure.
Table: SWOT Analysis: SirajPower’s Strategic Evolution
| SWOT Category | 2021 – 2023 | 2024 – 2025 | What Changed / Resolved / Validated |
|---|---|---|---|
| Strengths | Dominant market leadership in UAE distributed solar, proven fully-financed leasing model, and a portfolio exceeding 100 MWp. First successful international expansion into Bahrain with Riffa Views and Lulu Group deals. | Massive financial backing from BlackRock (up to $400M), a unique integrated “decarbonization-as-a-service” model via Positive Zero, and a joint venture with Tamimi Energy for strategic entry into Saudi Arabia. | The BlackRock investment validated the strategic pivot to an integrated model. The weakness of being a pure-play solar provider was resolved through the consolidation into Positive Zero, creating a more defensible and comprehensive value proposition. |
| Weaknesses | Primarily a pure-play solar developer, making it vulnerable to competition offering broader energy solutions. Geographic concentration in the UAE with limited, early-stage international presence. | Execution risk in entering the highly competitive Saudi Arabian market. Potential for brand confusion as the company operates under both the SirajPower and Positive Zero names. | The strategic weakness of being a pure-play solar company was directly addressed. The 2025 deal flow with major brands like GEMS and ADNEC validates the strength of its new integrated identity and financial muscle, although the challenge of executing in new markets remains. |
| Opportunities | Expansion into high-growth GCC markets like Saudi Arabia. Bundling solar with energy efficiency and battery storage to create a more comprehensive offering. Securing a major institutional funding round to accelerate growth. | Capitalizing on Saudi Arabia’s Vision 2030 renewable energy targets through the Tamimi Energy JV. Entering the utility-scale solar market via the Qatar joint venture (700 MW potential). Cross-selling integrated services to a large existing client base. | The opportunity to secure major funding was realized with the BlackRock deal. The opportunity to enter KSA was formalized into a concrete strategy via the Tamimi JV, which is now being actively pursued through participation in the Cleantege Alliance for KSA. |
| Threats | Intense competition from other well-funded regional solar developers like Yellow Door Energy and utility-scale giants like ACWA Power and Masdar. Reliance on favorable government policies and regulations for distributed generation. | Increased competition in the C&I sector from utility-scale players expanding their focus. Navigating complex regulatory and competitive landscapes in new markets like Saudi Arabia and Qatar. | The threat from competitors with broader offerings was mitigated by becoming an integrated provider. The threat of competition remains high, but SirajPower is now better positioned to compete on a wider range of services beyond just solar PPAs. |
Forward-Looking Insights: What SirajPower’s 2025 Moves Signal for the Market
The data from 2025 paints a clear picture of a company in an aggressive execution phase, translating the strategic repositioning and massive funding of the previous period into market share. For the year ahead, market actors should watch three critical signals. First, the activation of the Saudi Arabian strategy is paramount. The joint venture with Tamimi Energy has been established; the next milestone is the announcement of its first major C&I project in the Kingdom. Success in this lucrative but competitive market will be the ultimate test of the company’s regional scalability.
Second, the potential pivot to utility-scale solar in Qatar represents a transformative opportunity. Any announcement regarding the selection of an EPC contractor or financial close for the reported 700 MW project would signal a fundamental shift in SirajPower’s operational scope, moving it into direct competition with regional giants like ACWA Power and Masdar. Finally, pay close attention to the nature of new contracts. The market will be looking for evidence of deals that explicitly bundle solar (SirajPower), energy efficiency (Taka Solutions), and mobile storage (HYPR Energy). The first major contract won on the strength of this integrated “decarbonization-as-a-service” offering will be a powerful validation of the entire Positive Zero thesis and a signal that the regional energy market is maturing beyond standalone solar solutions.
Frequently Asked Questions
What is the biggest change in SirajPower’s business model since 2024?
The biggest change was its integration into a new parent company, Positive Zero, in March 2024. This transformed SirajPower from a pure-play solar developer into the solar generation arm of an integrated platform that also includes energy efficiency (Taka Solutions) and mobile battery storage (HYPR Energy), allowing it to offer a holistic ‘decarbonization-as-a-service’ model.
How is SirajPower funding its recent aggressive expansion in 2025?
The expansion is primarily fueled by a landmark investment of up to $400 million from BlackRock, secured in late 2023 for its parent company, Positive Zero. This was supplemented in January 2025 by a US $50 million credit facility from The Arab Energy Fund (TAEF) to specifically support the growth of its solar portfolio.
Is SirajPower still focused only on the UAE market?
No. While the UAE remains its core market, SirajPower has strategically expanded into the broader GCC. It entered Bahrain in late 2023 with projects for Riffa Views and Euro Motors. More significantly, it formed a joint venture in March 2024 with Tamimi Energy to enter the high-growth Saudi Arabian market and is exploring a potential utility-scale project in Qatar.
What are some of SirajPower’s most significant recent partnerships in 2025?
In 2025, SirajPower has secured several large, high-profile deals. These include a landmark 12.7 MWp agreement with GEMS Education, the largest in the UAE’s education sector; a 15-year, 5 MWp Power Purchase Agreement (PPA) with ADNEC Group; and a 10 MWp expansion with long-term partner Lulu Group.
What major strategic developments should we expect from SirajPower next?
The key developments to watch for are the announcement of its first major project in Saudi Arabia via its joint venture with Tamimi Energy, any concrete progress on its potential 700 MW utility-scale project in Qatar, and the signing of contracts that explicitly bundle solar with the energy efficiency and battery storage services offered by its sister companies under the Positive Zero umbrella.
Experience In-Depth, Real-Time Analysis
For just $200/year (not $200/hour). Stop wasting time with alternatives:
- Consultancies take weeks and cost thousands.
- ChatGPT and Perplexity lack depth.
- Googling wastes hours with scattered results.
Enki delivers fresh, evidence-based insights covering your market, your customers, and your competitors.
Trusted by Fortune 500 teams. Market-specific intelligence.
Explore Your Market →One-week free trial. Cancel anytime.
